October 9, 2004 Nathan Jurgenson had a good point by questioning the viewpoint or more precisely the situation and positioning of the gaze in big data realities. Which might bring us to discuss the spectator’s viewpoint altogether: the modern subject has been designed by exhibition, confronting Renaissance’s geometrical perspective, giving large place to all kinds of imaginary greatness and domination (see Jean Cristofol’s discussion of the anti atlas and his precise critique of cartographie). Now, if the view from nowhere becomes generalized (again) and in realm of positivist phantasies of almightiness is used by industrial firms to manipulate users, how can we reconsider gaze in the exhibition space to put the critics of illusionary but authoritarian, reductionist and simplifying subject-making at stake?
Source : View From Nowhere